Terrapin Care Station
Entering into Michigan’s new cannabis market, Terrapin came to Wholehearted for help building their brand in the state, along with fostering goodwill in the West Michigan community where their new grow facility was located. Wholehearted deployed a public relations strategy to showcase the company’s social equity efforts, along with a paid media plan to build brand awareness.
"We had the pleasure of working with Carrie on PR and marketing as we launched a unique business in a new industry. Much of our business intersects with organizations focused on mental health and healing. Wholehearted Marketing was the perfect firm to marry traditional PR and marketing needs with the evolving landscape of consumer desires. Our customers want to work with companies that have a focus on corporate social responsibility, and Wholehearted Marketing provided the perfect roadmap to connect business with community impact. Working in a healing industry requires authentic and meaningful messaging. Carrie and Wholehearted Marketing served as the perfect compass as we navigated this new territory."
-Peter Marcus, VP of Communications for Terrapin